The Washington Capitals were announced today as the sole NHL team on Sports Innovation Lab’s Top 25 Most Innovative Teams in the World Report for 2022 (#25Innovative).
Sports Innovation Lab is a data-driven fan intelligence company whose Top 25 Most Innovative Teams in the World Report is the definitive global ranking of sports teams. Sports Innovation Lab uses a proprietary methodology to score and rank properties based on their ability to win the future fan – the Fluid Fan. The Capitals were named as number 15 on the list with a team score of 642.
The Capitals, owned by Monumental Sports & Entertainment (MSE), were named to the list in honor of several organizational and MSE initiatives – all centered around achieving the highest level of fan engagement and the greatest satisfaction of fan experience. Capitals fans benefit from the technology-driven, business intelligence platform as it fuels all of the strategic programs across multiple facets of the organization. An organizational-wide commitment to being digital-first, creative and agile in service to fans has resulted in innovations across areas including but not limited to dynamic ticketing, targeted marketing programs, specialty Caps programming on MSE’s streaming network (Monumental Sports Network), investment in the Capitals’ esports sub-brand (Caps Gaming), being first to market with an in-arena sportsbook, and the Caps signing the first-ever jersey patch deal for an NHL team.
For the 2022 ranking, teams were scored based on a proprietary algorithm that accounted for three categories:
- Revenue Diversification (RD) – A statistical measure of how teams are broadening fan scope and driving revenue through alternative channels.
- Technology Enablement (TE) – A statistical measure of the strength of association between teams and fan-centric technologies that enable critical fan behaviors, such as Learn, Buy, Bet, and Create.
- Organization Agility (OA) – A statistical measure of how team front offices are organized and staffed, and how they incorporate data and business intelligence into the operations.
The full report is available for download at: mostinnovative.com and provides sports business professionals, brands, local governing bodies, and fans valuable insights on what makes the modern sports team truly ‘innovative.’ Teams exclusively within the top 10 revenue-grossing leagues globally were evaluated for this year’s report. North American market representation on the list came from across men’s sports leagues, including the NBA, NFL, MLB, and NHL.
About the Washington Capitals
The National Hockey League (NHL) awarded Washington, DC with an expansion franchise in 1972, which became the Washington Capitals in 1974. Washington has qualified for the playoffs 32 times – including the team’s Stanley Cup championship in 2018, the run to the Stanley Cup Final in 1998 and three Presidents’ Trophy-winning teams (2009-10, 2015-16, 2016-17), symbolic of the NHL’s best regular-season record.
About Monumental Sports & Entertainment
Monumental Sports & Entertainment is America’s leading sports and entertainment family. Our people, players, teams, and events bring excitement and joy to millions. We invest and innovate to consistently raise the game so we can deliver extraordinary experiences that will inspire and unite our community, our fans, and our people. To learn more, please visit www.monumentalsports.com.
About Sports Innovation Lab
Sports Innovation Lab is a fan intelligence and market research organization that helps the world’s leading sports organizations understand who their fans are, and how technology is changing their behavior. We do this by collecting and analyzing data on what fans do, watch, and buy, and offering our clients such as the NFL, NHL, FIFA, Google, Facebook, Coca-Cola, Visa, and Puma analysis and strategic interpretation of that data .