National Academy of Sports Medicine in Arizona pivoted with pandemic

Many industries that relied on personal contact felt the powerful pinch of the pandemic.

By its nature, the fitness profession was among the hardest hits. But that didn’t stop the National Academy of Sports Medicine from doing what it has done since 1987.

Based in Gilbert, the academy has built an international reputation for its bevy of fitness certifications running the gamut from personal training and nutrition to an evolving selection of specialties within the health and fitness space.

And when personal training and coaching came to an abrupt halt, the organization found new and creative ways to serve its clients so they could continue to serve theirs.

This meant quickly pivoting to virtual training and digital apps, developing hybrid models that would allow training to happen wherever people are comfortable as well as other methods to keep communication strong, said CEO Laurie McCartney. Podcasts and other media were used to also help everyone give as much industry insight as possible into this mysterious new virus that was dominating the world.

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